GUS'S
WALL OF FAME
The legends, athletes, coaches, and everyday heroes who made Gus's part of Knoxville history for over 40 years.
Everybody Ends Up Here
Legends, coaches, icons. Four decades of famous regulars.
Vol Legend
Even the GOAT eats at Gus's.
One of countless legends on Cumberland Avenue. The list never ends.
Peyton Manning visiting Gus's on the UT Strip
Peyton Manning
You know he's ordering the Reuben.
Kirk Herbstreit
GameDay brings him back every time.
Prince
Yeah, THE Prince. He ate here.
Josh Heupel
Head coach. Real regular.
Garth Brooks
Country legend stops by when he's in town.
Drew Holcomb
Knoxville's own, always comes home.
Casey Clausen
Vol QB, Gus's fan for life.
Kellie Harper
Lady Vols head coach knows the spot.
Jess Sims
ESPN covered us. She stayed for the food.
David Keith
Actor. Vol legend.
The Wall That Wouldn't Burn.
A fire tried to take it all. It failed.
Real memorabilia — preserved after the fire, still on the walls today.
The Fire
It came without warning. Flames tore through part of the deli, scorching decades of memories.
What Survived
The photos. The autographs. The newspaper clippings. The wall refused to give up.
Still Standing
Every faded signature you see today survived that fire. That's not decor — that's survival.
"The fire came. The wall stayed. That's Gus's."
40+ years of Knoxville history. None of it staged. All of it real.
40+
Years of History
100s
Autographs Saved
1
Wall Still Standing
The Energy of The Strip
Orange everywhere. Music in the streets.
Crowds heading to Neyland Stadium.
And the smell of steamed sandwiches drifting out the doors of Gus's.
For decades, this corner of the Strip has been the pre-game meeting place for Vol fans.
Game Day Traditions
Thousands
Game Day Subs
Fueling Vol fans before kickoff
Generations
of Vols
Students, alumni, and families returning every season
40+
Years of Tradition
A Strip institution since 1981
Once a Vol,
Always a Vol.
And once you've had Gus's, you always come back.
For over four decades, Gus's Good Times Deli has been part of the heartbeat of the UT Strip.
It's where game day begins.
Where memories are made.
And where generations of Vols come back when they're home again.